After a strong reception to the 100th Anniversary logo from the community, the mandate was clear. The colorful, playful visual identity was here to stay. But the question remained – how to adapt this direction to a new, more permanent identity?
I explored several options, eventually narrowing down to three distinct logomarks which iterated on the 100th season logo in differing ways. After formally presenting to executive leadership and the board, the logo below was chosen to usher Omaha Community Playhouse into its next century.
This modernist style offers flexibility, and the opportunity to reinterpret classic symbols associated with the playhouse through illustration.
Education Program Rebrand
In order to echo the new overall brand for the community playhouse, I was tasked with developing a new brand identity for the education program, called the “Shirlee and Henri Fonda Theatre Academy”. With the overall brand as the backbone, I played with adding color and warmer tones to create an inviting feel.
This was implemented in September 2025, and YoY education program revenue has increased. With the new branding in place, the program looks set to continue outreach efforts to grow.
Season 102 Artwork + Subscriptions
In anticipation of OCP’s 2026-27 Season, I spent the better part of two months illustrating show artwork by hand for each of the titles in the season. This video is a reflection of that work, in collaboration with Onpxl creative studio. I passed working digital files to them, and art directed the motion graphics for this promotional video.
This also included creating promotional print materials for the upcoming season and variable order forms for different segments of OCP’s subscriber base.
