The primary pieces of editorial content that I produced for Strictly Business are client spotlights.

A spotlight is a one-time full-page piece of advertorial content that lives in print and online. I coordinated with Strictly Business’s staff writer and the client to represent their brand in the best light. This included working within external brand guidelines and (in part) developing identity systems for small business clients that did not have their own. On average, I developed 6-10 spotlights on a monthly basis.